Our Management Team


ChristineGeorge 13 FINALChristine George, President of Marketing and Business Development

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Christine George oversees the company’s marketing and business development strategies and all marketing related activities including company branding, community relations, advertising, public relations, communications and social media. Christine is also responsible for RE/MAX Leading Edge’s luxury strategy.

Prior to joining RE/MAX Leading Edge, Christine spent 7 years at RE/MAX of New England. There, she was a member of the senior leadership team and was responsible for overseeing the marketing staff and agency and corporate partners. Christine brings more than 16 years experience in sales and marketing in the consumer packaged goods industry. She spent 10 years at Nestle USA and Nestle Waters North America and also worked for the Gillette Company and Miller Brewing Company.


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Grace Lima, Executive Vice President of Business Operations

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As Executive Vice President of Business Operations, Grace oversees the finance, administrative operations, and staff at RE/MAX Leading Edge as well as manages all day-to-day operations across all 11 locations.  Grace also oversees the construction and build-out of new locations.  She is also responsible for onboarding all new agents and staff and ensuring a seamless transition.  Grace is currently pursuing a business management degree from Bunker Hill Community College.  Prior to joining RE/MAX Leading Edge, Grace excelled in customer service roles at The Rothfeld Centre for Integrative Medicine and Planet Fitness.  Grace has natural leadership and problem solving skills and is incredibly efficient and technologically savvy.  Grace appreciates the company’s culture of empowerment and always encourages her staff to communicate their ideas to innovate and grow the company.  Grace’s first language is Portuguese and she is the youngest of 10 siblings!



Bill Butler
Bill Butler, Director of Productivity

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In his role as Productivity Coach, Bill mentors special coaching programs that include Tom Ferry’s Breakthrough and RE/MAX Leading Edge’s weekly collaborative Mastermind meetings.  Bill focuses on sharing marketing strategies, keeping an optimum mindset and improving and maximizing sales skills and dialogues. He graduated from Indiana University, with a Bachelor’s in Telecommunications. Prior to joining RE/MAX, Bill was a REALTOR at South Bay Brokers in Redondo Beach, California. He also worked in business development and media sales for 10 years prior to real estate. Bill’s 23 years of sales experience, 13 in real estate and over 5 in real estate coaching programs, gives him the unique opportunity of sharing his knowledge while successfully practicing the art of real estate. As a featured speaker for NAR and other local and regional real estate events, he continues to act as an ambassador for RE/MAX Leading Edge. What Bill loves most about his job is that he is empowered to share and collaborate with the best agents in the business! Originally from the Midwest, Bill came to Boston after spending more than 10 years in Southern California. He has been known to say he LOVES being a New Englander. In his spare time, Bill is a singer in a band and an expert juggler.


Alison Socha, Director of Business Operations

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Alison manages both a real estate team and is part of the Business Operations Team at RE/MAX Leading Edge. Alison has worked for the company since 1999 in various capacities, which means she has an understanding of most aspects of the business. Her focus on the Business Operations team is assisting agents and team members with nuanced real estate concerns and questions, as well as technology, training, forms, and our RLE programming and presentations. Alison graduated cum laude from Boston University as a Medeiros Scholar. Additionally, agents can contact Alison on nuanced real estate questions because she has been problem-solving in the industry since 2003 and is one of the top agents in the company.