Linda O’s Quick Take-Aways From Psychology of Listing, Part 2!

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By Linda O’Koniewski, Owner & CEO, RE/MAX Leading Edge Practicing real estate nobly and honorably means treating every other agent and consumer in the market fairly. If we are going to be the real estate office with a soul and a good heart we need to be guided by a higher consciousness when it comes […]

Video Marketing for the Shyest of Realtors

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By Bill Butler, Productivity Coach, RE/MAX Leading Edge Are you shy in front of the camera (selfies excluded!)? Does the mere thought of a video of yourself give you hives? You’ve most likely seen some agents in our market take advantage of this newly accessible medium.  You know, the expressive type…the ‘hams’ in our business.  […]

Double-Ending Your Deal – That’s Great…Unless It Isn’t.

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By Linda O’Koniewski, CEO and Owner, RE/MAX Leading Edge Click the image to see the accompanying video! We must end practices that ruin our industry’s reputation. A very earnest new agent posted on a national real estate forum last week about her new listing and her intent to “double end” the deal when she took […]

“Help Me, Help You” Say The RE/MAX Leading Edge Marketing Coordinators!

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Tips from a Marketing Coordinator on How to Simplify and Expedite the Creation Process By Emily Dugal, Back Bay Marketing Coordinator, RE/MAX Leading Edge     We’ve created a lot of great marketing templates that allow our agents to highlight the beauty of their listings and we are excited to help our agents create postcards, […]

10 STEPS TO BUILDING YOUR PERSONAL LUXURY BRAND

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By Christine George, President of Marketing and Business Developement A lot goes into building your personal luxury brand.  Time, commitment and the willingness to go the extra mile are just a few things you’ll need to ensure you are successful in this market.  Here are 10 strategies for building your personal luxury brand…   Know […]

Saying “Buh Bye” to Time Sucking Tasks

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By Bill Butler, Productivity Coach, RE/MAX Leading Edge I’m SOOOOOOOO busy!  Oh my gosh!  This is brutal!  I barely have time to eat!  This market is ‘cray cray’! Sure, Springtime is when many  agents are the busiest as we’re working with the new influx of buyer clients as well as introducing the new Spring inventory.  […]

Five myths about selling a home

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The more accurately you price your home, the more buyers will see the value and the more likely you will receive multiple offers. Written for the Boston Globe, by Marjorie Youngren is a broker at RE/Max Leading Edge in Lynnfield Real estate is fraught with misunderstanding. Here are the top five seller misconceptions: 1. Always […]

Play Fair! Why Agents Who Set the Rules Shouldn’t Break the Rules

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By Linda O’, Owner/CEO, RE/MAX Leading Edge   Aunt Ethel made a delicious chocolate cake for dessert, and we’ll all have a chance to have a piece after dinner.  But by mid-afternoon along comes a hungry bully who makes demands, screams loud and pounds her fist for the whole cake because she just can’t wait.  […]

Time: 6 Strategies to Save Time, Be More Productive and Feel Balanced

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  By Christine George, President of Marketing & Business Development, RE/MAX Leading Edge One of the common complaints I hear from real estate agents and colleagues is that they just don’t have enough time in the day.  Let’s face it, our business is just one piece in the life puzzle we work to balance each […]

This is Not Your Father’s Geographic Farm

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By Bill Butler, Productivity Coach, RE/MAX Leading Edge The oldest, most tried and true marketing effort for Realtors…the geographic farm. Planting seeds for years and eventually harvest time will come. Ask anyone who’s been in real estate for over twenty years and they’ll tell you their geographic farm was not only their most successful marketing […]