What Does Your Online Reputation Say About You?

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By Christine George, President of Marketing and Business Development, RE/MAX Leading Edge You never get a second chance to make a first impression, right? As a Real Estate professional or small business owner, what people see and say about you is critically important in today’s online world. Think about it, do you ever buy a […]

Watch Your But(t) When Handling Objections: The Cadence for Successful Negotiation


By Bill Butler, RE/MAX Leading Edge Productivity Coach Handling objections from our clients, colleagues, friends and even family members is an underrated art form. “We want to list higher” “I can sell it myself” “My house is better” “The other agent will do it for less commission” “We need to think it over” “Seems risky” […]

Why Home Inspections Aren’t Meant to be Negotiating Tools


By Marjorie Youngren  RE/MAX Leading Edge GLOBE CORRESPONDENT The mere thought of a home inspection can cause anxiety in buyers and sellers. Although a buyer’s offer has been accepted, it is often contingent upon a satisfactory home inspection, keeping everyone on edge. Consider this scenario: The seller has lived in his home for many years […]

Customer Service as a Differentiator and Revenue Generator

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By Christine George RE/MAX Leading Edge President Marketing and Business Development Technology has changed the way we do business in that, word-of-mouth spreads at the speed of a swipe and consumer purchase behavior is influenced less by traditional advertising and more by peer referrals and reviews.  It is the experience that consumers have with a […]

Mortgage Rates Again at Historic Lows

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by The KCM Crew Just two weeks ago, we posted an article discussing where mortgage interest rates may be heading over the next twelve months. We quoted projections from Fannie Mae, Freddie Mac, the Mortgage Bankers’ Association and the National Association of Realtors. Each predicted that rates would begin to rise slowly and steadily throughout 2016. However, shaky economic news and a volatile […]

4 Tips from a Marketing Coordinator to a Real Estate Agent


By Emily Dugal I work for RE/MAX Leading Edge as a marketing coordinator and I’ve compiled a list of tips for Real Estate agents when working with their marketing coordinator which will allow you to promote your brand and have materials on hand that you are proud to show off to clients.  1. Establish your look Figure out […]